Hi, I'm Adil Sami


I believe in designing thoughtful and creative products to solve and provide exceptional experience using various tools & technology.

About

Author Profile Picture

Who am I

I'm an award winning UX Designer, Frontend Developer, and AI & Accessibility Advocate with a Google UX Design Certification, passionate about crafting fun, memorable, and high-performing digital experiences. I spearheaded UX design efforts for the Million Veteran Program website, driving 1M plus enrollments and boosting engagement by 40%, and managed the VA Women's Health site, implementing 700 plus improvements that increased satisfaction by 30%. My work has helped brands grow by 20% plus in awareness, 15% in growth, and 17% in reach.

By leveraging Generative AI, A/B testing, and accessibility best practices, I create user-centric, future-ready experiences that blend usability, creativity, and impact. Let's build something awsome together!

My Education

The University of Texas at Arlington, Aug 2017 - May 2021 B.A. in Information & Communication Technology Arlington, TX

Certification: Adobe Illustrator - Associates (2017), Adobe Photoshop - Associates (2017), Google User Experience Designer - Professional (2023) (Show-Credential)

Awards: Silver Anvil Award - Dynamic Integrated Services (DIS) & MVP (2024), Texas State-Digital Illustration (2017)

Skills

Some examples of HARD skills include but not limited to:


  • UX/UI Design & Research - I design intuitive and user-centric experiences by conducting UX research, wireframing, prototyping, and usability testing. I apply accessibility best practices (WCAG) and leverage generative AI insights to improve usability.
  • Frontend Development (HTML, CSS, JavaScript, Bootstrap, jQuery) - I develop responsive, interactive web interfaces using clean, maintainable code. I ensure cross-browser compatibility and optimize for performance and SEO.
  • Version Control & DevOps (GitHub, Jenkins, Azure DevOps, Jira) - I collaborate effectively using Git for version control, managing code repositories, and working within agile development workflows.
  • Database & Backend Technologies (SQL, MySQL, PHP, RESTful APIs, AJAX) - I have experience in backend development, including handling data storage, retrieval, and dynamic content display through APIs.
  • Design & Prototyping Tools (Figma, Adobe XD, Illustrator, Photoshop) - I create high-fidelity designs and prototypes using industry-standard tools, translating ideas into visually appealing and functional interfaces.

Some examples of soft skills include but not limited to:


  • Collaboration & Teamwork - I work seamlessly with cross-functional teams, including developers, designers, and stakeholders, to ensure project success.
  • Problem-Solving & Critical Thinking - I analyze complex user needs and technical challenges, finding effective and innovative solutions to enhance user experience.
  • Communication & Storytelling - I present design ideas, user research findings, and technical solutions clearly and persuasively to both technical and non-technical audiences.
  • Adaptability & Continuous Learning - I stay updated with industry trends and emerging technologies, quickly adapting to new tools and workflows.
  • Attention to Detail & Time Management - I manage multiple projects efficiently, ensuring high-quality deliverables while meeting tight deadlines.

Work Experience

Dynamic Integrated Services (DIS)

Date: March 2022 - Present

Job Type: Full-time

Role or Roles: Senior Analyst 2022-2023, Consultant I 2023-2024, Consultant II 2024-Present


Design and develop federal websites to support strategic communications, marketing, outreach, and education initiatives by gathering data and requirements, conducting audits, creating information architectures, user-flows, SEO, wireframes, mockups, and prototypes based on industry best practices following WCAG accessibility standards, VA design system guidelines, user insights, and generative AI technology for 3 years plus. Assisted in testing and implementing government websites in an agile environment, conducting usability testing, validation, front-end development, and both moderated and unmoderated usability studies while using Git and TeamSite for version control to enhance functionality and user experience. Supported VA government contracts for Million Veteran Program (MVP), Women's Health, NCP, LGY, and others, utilizing Figma and Adobe XD for web design and Illustrator and Photoshop for graphic design. Spearheaded MVP to exceed 1 million enrollments by 2023, driving a 40% increase in website interaction through strategic UX and development enhancements, while ensuring strong project execution with cross-collaboration. Independently administered the 70 plus page VA Women's Health website with little to no supervision and regularly implemented 700 plus website task improvements, leading to a 30% increase in user satisfaction.

Unprotectedvictims

Date: January 2021 - May 2022

Job Type: Internship

Role or Roles: UX Designer & Front-end Developer 2021


Created goal statement, communication brief, target analysis report, competitive audit report, and survey; initiated design phase with audience persona, information architecture, user-flows, SEO analysis, wireframes, mockups, and prototypes in Figma under a 3 months deadline, while fostering a friendly atmosphere with the team and client, and remaining receptive to mentorship and learning. Developed visual design guide, user journey map, and implemented the front-end using HTML, CSS, Bootstrap, and JavaScript for responsive functionality, conducted usability testing and debugging with 5 to 7 participants resulting in a 20% increase in brand awareness among users, monitored post growth rate at 15%, and user reach out increased by 17%.

Charly's Taqueria

Date: August 2020 - February 2021

Job Type: Internship

Role or Roles: UX Designer & Full-Stack Developer 2020


Did client research create a goal statement, communication brief, target analysis report, competitive audit report, and survey; initiated design phase with audience persona, information architecture, user-flows, SEO analysis, wireframes, mockups, and prototypes in Adobe XD within 4 months. Front-end included HTML, CSS, Bootstrap, back-end was created by establishing a MySQL database, utilizing PHP for dynamic menu display and checkout, conducted usability tests and debugging with 5 to 7 participants, overall increasing order rate by 25% and satisfaction rate by 20%.

Graphic Design

I work on designing professional graphic arts using vector or photographs to create pieces of art. Using Adobe creative suite like Illustrator and Photoshop to create stunning posters, banners and graphic illustrations for advertising.

Frontend Code

Web or client-side development is one of my greatest skills, especially when working with HTML, CSS and JavaScript. Making Web Applications user friendly and highly flexible on all devices and having content hiercahy is one of my feats. But not only that also keeping up with newer trends on design is a great way to constantly stay on my toes.

UI Design

Using my skills on anticipating user needs and wants I ensure that my designs have elements easy for users to access, understand and use. I do this by architecting my design on XD and Figma to make sure that the design is able to communicate with the user effectively.

UX Design

Leveraging my expertise in anticipating user needs, I craft intuitive designs that prioritize accessibility, clarity, and usability. Using Figma and Adobe XD, I structure my designs to ensure seamless user interaction, creating interfaces that effectively communicate and enhance the overall user experience.

UX Research

When making a product design I ensure that I understand the Why, What, and How. This way I am able to provide a meaningful and relevant experience to the user. It is done by understanding user needs and wants the brand, making the design user friendly by designing for scalability for all devices and functionality.

Data Manegment

Storing data and managing them in order to integrate them into a Web Application is a big process. I have done exactly that with my project by storing data inside a secure data management program and integrating that into the website for checkout functionality.

Time Manegment

I manage my time effectively by prioritizing tasks, setting clear goals, and maintaining a structured workflow. By balancing design, development, and collaboration, I ensure that projects stay on track and deadlines are met without compromising quality.

A/B Testing

Split testing is a big key feature methodology that I heavily empathizes on when designing for clients. That way I get a great understanding of what they want in a website in order to grab their target audience attention.

Problem Solver

As you can tell I love problem solving, and coming up with ideas to fix a users problem is a great feeling. I do it by mostly listening to the problem and coming up with various solutions until we can narrow it down.

Communication

Having great communication is a very effective way to understand one another. I believe that by talking to one another we learn to understand each other and get a good idea of who they are. This is very crucial because that way designers and developers like us get to really put on the clients shoes and understand their issues better.

Projects

  • Project 01
  • Project 02
  • Project 03

Please use the tabs to navigate through the projects. Each tab provides specific details about a different project. Ensure you click on a tab to view the corresponding information.

Checkout My Other Projects
Foodie

Foodie Mobile Application

UX Case Study

BrvaePets

BravePets Responsive Web Application

UX Case Study

UnProtectedVictims

Unprotected Victims Web Application

Software Development | UX Research

Deli Potential

Deli Potential Mobile Application

UX Case Study (In Development)

Fitbox

Fitbox Mobile Application

UX Case Study (In Development)

nextravel

nextravel Mobile Application

UX Case Study (In Development)

Homeara

Homeara Web Application

UX Design

Voygr

Voygr Mobile Application

UX Design | UX Research

BondX

BondX Mobile Application

UX Design | UX Research

Lets Get in Touch

Let's build something great together—get in touch for your next web project!

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