I believe in designing thoughtful and creative products to solve and provide exceptional experience using various tools & technology.
I'm an award winning UX Designer, Frontend Developer, and AI & Accessibility Advocate with a Google UX Design Certification, passionate about crafting fun, memorable, and high-performing digital experiences. I spearheaded UX design efforts for the Million Veteran Program website, driving 1M plus enrollments and boosting engagement by 40%, and managed the VA Women's Health site, implementing 700 plus improvements that increased satisfaction by 30%. My work has helped brands grow by 20% plus in awareness, 15% in growth, and 17% in reach.
By leveraging Generative AI, A/B testing, and accessibility best practices, I create user-centric, future-ready experiences that blend usability, creativity, and impact. Let's build something awsome together!
The University of Texas at Arlington, Aug 2017 - May 2021 B.A. in Information & Communication Technology Arlington, TX
Certification: Adobe Illustrator - Associates (2017), Adobe Photoshop - Associates (2017), Google User Experience Designer - Professional (2023) (Show-Credential)
Awards: Silver Anvil Award - Dynamic Integrated Services (DIS) & MVP (2024), Texas State-Digital Illustration (2017)
Some examples of HARD skills include but not limited to:
Some examples of soft skills include but not limited to:
Dynamic Integrated Services (DIS)
Date: March 2022 - Present
Job Type: Full-time
Role or Roles: Senior Analyst 2022-2023, Consultant I 2023-2024, Consultant II 2024-Present
Design and develop federal websites to support strategic communications, marketing, outreach, and education initiatives by gathering data and requirements, conducting audits, creating information architectures, user-flows, SEO, wireframes, mockups, and prototypes based on industry best practices following WCAG accessibility standards, VA design system guidelines, user insights, and generative AI technology for 3 years plus. Assisted in testing and implementing government websites in an agile environment, conducting usability testing, validation, front-end development, and both moderated and unmoderated usability studies while using Git and TeamSite for version control to enhance functionality and user experience. Supported VA government contracts for Million Veteran Program (MVP), Women's Health, NCP, LGY, and others, utilizing Figma and Adobe XD for web design and Illustrator and Photoshop for graphic design. Spearheaded MVP to exceed 1 million enrollments by 2023, driving a 40% increase in website interaction through strategic UX and development enhancements, while ensuring strong project execution with cross-collaboration. Independently administered the 70 plus page VA Women's Health website with little to no supervision and regularly implemented 700 plus website task improvements, leading to a 30% increase in user satisfaction.
Unprotectedvictims
Date: January 2021 - May 2022
Job Type: Internship
Role or Roles: UX Designer & Front-end Developer 2021
Created goal statement, communication brief, target analysis report, competitive audit report, and survey; initiated design phase with audience persona, information architecture, user-flows, SEO analysis, wireframes, mockups, and prototypes in Figma under a 3 months deadline, while fostering a friendly atmosphere with the team and client, and remaining receptive to mentorship and learning. Developed visual design guide, user journey map, and implemented the front-end using HTML, CSS, Bootstrap, and JavaScript for responsive functionality, conducted usability testing and debugging with 5 to 7 participants resulting in a 20% increase in brand awareness among users, monitored post growth rate at 15%, and user reach out increased by 17%.
Charly's Taqueria
Date: August 2020 - February 2021
Job Type: Internship
Role or Roles: UX Designer & Full-Stack Developer 2020
Did client research create a goal statement, communication brief, target analysis report, competitive audit report, and survey; initiated design phase with audience persona, information architecture, user-flows, SEO analysis, wireframes, mockups, and prototypes in Adobe XD within 4 months. Front-end included HTML, CSS, Bootstrap, back-end was created by establishing a MySQL database, utilizing PHP for dynamic menu display and checkout, conducted usability tests and debugging with 5 to 7 participants, overall increasing order rate by 25% and satisfaction rate by 20%.
I work on designing professional graphic arts using vector or photographs to create pieces of art. Using Adobe creative suite like Illustrator and Photoshop to create stunning posters, banners and graphic illustrations for advertising.
Web or client-side development is one of my greatest skills, especially when working with HTML, CSS and JavaScript. Making Web Applications user friendly and highly flexible on all devices and having content hiercahy is one of my feats. But not only that also keeping up with newer trends on design is a great way to constantly stay on my toes.
Using my skills on anticipating user needs and wants I ensure that my designs have elements easy for users to access, understand and use. I do this by architecting my design on XD and Figma to make sure that the design is able to communicate with the user effectively.
Leveraging my expertise in anticipating user needs, I craft intuitive designs that prioritize accessibility, clarity, and usability. Using Figma and Adobe XD, I structure my designs to ensure seamless user interaction, creating interfaces that effectively communicate and enhance the overall user experience.
When making a product design I ensure that I understand the Why, What, and How. This way I am able to provide a meaningful and relevant experience to the user. It is done by understanding user needs and wants the brand, making the design user friendly by designing for scalability for all devices and functionality.
Storing data and managing them in order to integrate them into a Web Application is a big process. I have done exactly that with my project by storing data inside a secure data management program and integrating that into the website for checkout functionality.
I manage my time effectively by prioritizing tasks, setting clear goals, and maintaining a structured workflow. By balancing design, development, and collaboration, I ensure that projects stay on track and deadlines are met without compromising quality.
Split testing is a big key feature methodology that I heavily empathizes on when designing for clients. That way I get a great understanding of what they want in a website in order to grab their target audience attention.
As you can tell I love problem solving, and coming up with ideas to fix a users problem is a great feeling. I do it by mostly listening to the problem and coming up with various solutions until we can narrow it down.
Having great communication is a very effective way to understand one another. I believe that by talking to one another we learn to understand each other and get a good idea of who they are. This is very crucial because that way designers and developers like us get to really put on the clients shoes and understand their issues better.
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Let's build something great together—get in touch for your next web project!